Navigating Experiture's Sidebar Navigation Menu
Overview
The Experiture platform is designed to provide marketers with a flexible, intuitive dashboard to manage customer data, create campaigns, and analyze engagement. Upon logging into Experiture, users are directed to the Campaign Dashboard, the central hub for accessing different sections of the platform. This guide walks through the primary navigation icons and their associated functions.
1. TARGETS
Description: This section contains customer data that can be segmented and targeted within campaigns.
Screens under TARGETS:
Audiences: Create and manage segments of customer data based on various criteria for targeted campaigns.
All Targets: A comprehensive list of all customers, presented in a table that can be searched, sorted, and filtered.
Subscriptions: Manage customer opt-outs across channels (e.g., email, SMS).
Data Model: Define and manage the fields used for customer segmentation and personalization.
2. CAMPAIGNS
Description: The heart of the platform, where users can create and manage campaigns across multiple channels.
Features:
Create campaigns ranging from one-time blasts to ongoing omnichannel workflows.
Configure branching logic for complex workflows and trigger-based campaigns.
3. INBOUND MARKETING
Description: Configure landing pages for lead capture, especially useful for inbound campaigns such as Search Engine Marketing (SEM) and Display Ads.
Features:
Customize lead capture pages for each inbound campaign.
Track performance of landing pages and campaigns in real-time.
4. TEMPLATES
Description: A repository of pre-designed, customizable templates for email, landing pages, direct mail, and more.
Features:
Customize these templates to suit the branding and messaging of your campaigns.
Save time by using templates for frequent campaign types.
5. ASSET MANAGER
Description: Manage all the assets used across campaigns, including images, PDFs, and other creative materials.
Features:
Upload, store, and organize creative assets for easy access during campaign creation.
Use folders or tags to categorize assets for different campaigns or marketing initiatives.
6. PERSONALIZATION
Description: Configure and manage rules for personalized content across campaigns.
Features:
Set rules based on customer data and behavior to personalize messages in real-time.
Automate dynamic content across emails, SMS, landing pages, and more.
7. SCORING
Description: Create scoring models to rate customer engagement and actions.
Features:
Define rules to score customer behaviors (e.g., clicks, opens) or profile attributes (e.g., location, purchase history).
Use scores to segment audiences and trigger specific workflows.
8. KNOWLEDGEBASE
Description: Access helpful articles and resources related to Experiture features.
Features:
Browse through articles, FAQs, and tutorials.
Use chat to contact support agents or open support tickets for help.