The Templates screen in Experiture provides users with a comprehensive collection of pre-designed templates that can be used for creating emails, landing pages, and direct mail pieces. This powerful tool that simplifies the design process for campaign creation. With a wide variety of pre-designed templates and an easy-to-use editor, you can create visually compelling marketing content quickly and efficiently. Make the most of Experiture’s templates to streamline your marketing efforts and drive results.
This guide will walk you through the key features and options available on this screen, helping you select, customize, and organize templates for your marketing campaigns.
Navigating the Templates Screen
When you first access the Templates screen, you will notice several sections and options designed to help you filter and locate templates based on your needs.
1. Template Categories
Email Templates: This option allows you to browse pre-designed email templates for your campaigns. You can further customize these templates based on your brand's messaging and aesthetics.
Landing Page Templates: Select from a variety of landing page templates optimized for conversions, designed to engage your audience.
Direct Mail Templates: If you’re planning a direct mail campaign, this section offers templates tailored for printed mail pieces.
2. Editor Types
Drag and Drop: This user-friendly editor allows you to quickly modify templates by dragging elements such as text boxes, images, and buttons into place.
New Drag and Drop: This enhanced drag-and-drop editor provides additional flexibility and functionality, enabling more granular control over layout and design.
HTML Editor: For advanced users, the HTML editor gives you the ability to work directly with the code, allowing for highly customized email designs.
3. Filtering Options
Search Bar: At the top of the screen, you will find a search bar to quickly locate templates by name, keywords, or themes.
Categories: The left-hand panel allows you to filter templates by various categories, including:
Seasonal: Templates designed for specific holidays or seasonal campaigns (e.g., Christmas, Summer).
Industry: Templates tailored to industries such as e-commerce, finance, or hospitality.
Usage: Filter by use cases such as newsletters, promotional emails, or product launches.
Automated: Templates designed for automated journeys and drip campaigns.
Collections: Grouped templates for special events or bundled designs to help you maintain consistent branding across various media types.
4. Template Preview and Selection
Each template is presented with a thumbnail view. To get more information about a template, simply hover over the thumbnail and select the More Info button, which will provide you with additional details, including design elements, features, and suggested use cases.
To start using a template, click the Select Template button. This will open the template in your chosen editor (Drag and Drop, New Drag and Drop, or HTML Editor), where you can start customizing it.
5. Template Management
Marketplace Templates: These are pre-built, professionally designed templates provided by Experiture that are ready to use. You can browse through these for quick inspiration or start your campaigns with minimal design effort.
My Templates: This section contains templates that you or your team have previously customized or created. It allows you to easily reuse and modify templates for future campaigns.
All Templates: This option provides a view of both marketplace and personal templates, giving you a comprehensive look at all available designs.
Customizing Templates
Once you've selected a template, you can modify it in the editor of your choice. Here are some common actions you can take:
Change Text: Replace placeholder text with your own copy, adjust font styles, colors, and sizes to match your brand.
Add or Replace Images: Swap out template images for your own, or add new images to highlight products or promotions.
Modify Layout: Drag and drop new elements, rearrange sections, and adjust spacing for a custom look and feel.
Update Links: Ensure that all buttons, text, and images link to the correct landing pages, products, or external resources.
Tips for Optimizing Template Use
Keep it Simple: Use templates as a foundation but avoid overcomplicating the design. A clean, well-organized layout is more likely to engage your audience.
Test Your Templates: Before launching any campaign, test your emails or landing pages across devices to ensure compatibility and responsiveness.
Leverage Seasonal Themes: Seasonal and industry-specific templates can help you connect with your audience at key times, driving more engagement.
Need more help? If you have any questions or need additional support, feel free to reach out to our customer service team or explore the help section for more detailed guides on using the platform.